BE:FIRST Launch 5th Anniversary Celebrations With New Song “BE:FIRST ALL DAY”

The J-pop sensation BE:FIRST marks their fifth anniversary this year—having launched their career with the 2021 debut single “Gifted”—and they’re commemorating the milestone with a victorious new anthem titled “BE:FIRST ALL DAY.” Crafted by producers SKY-HI and Grant—who collaborated on the songwriting with longtime partners David Arkwright and Will Jay—the high-energy pop-rap track highlights how these Japanese icons are consistently winning and enjoying life to the fullest.

In the opening section, BE:FIRST assert their unmatched capabilities. (Lyrics sourced from the English translation.)

Unbeatable
You can't keep up, I’m moving too fast
What you find impossible, we do with ease
I'm serious, “Switch”
Our unity and pride, an inimitable style, just like this

Throughout the chorus, the group describes how they pack their schedules, yet they maintain a balanced, effortless vibe.